The History of Make up For ever
Neon Fix
Bubbling over with creativity, Dany Sanz got an early start in the art world and the night world, populated with colourful characters. For this former fine arts student, her calling became clear when some friends asked her to do the makeup for a show. With her committed and generous attitude, and perfect mastery of shapes and interplays of shadow and light, she put all of her energy into the first body paintings. She was one of the creators of this movement, which she considers to be a means of artistic expression in itself.
Backstage, she stole the spotlight with her makeup creations that caught the eye of professionals worldwide. The media began to focus on this artist with such an electric temperament.
A professor at heart, she created the first professional makeup school in Europe in the 70s. It met with great success due to the quality of the teaching, the excellence of the makeup techniques that she taught and the special relationship that she nurtured with her students.
Avant-garde, creative and a pioneer of makeup, Dany Sanz decided to formulate textures to compensate for the limited professional product offer at the time. Dany Sanz’s life would be makeup… forever.
A COMPANY CREATED BY AN ARTIST IN 1984
When she realised that her formulas were increasingly appreciated, Dany Sanz felt that the moment had come to create her own brand. Her renowned product expertise and her intuition for development were her best allies.
In 1984, MAKE UP FOR EVER was created. Professor in a makeup school by day, Dany Sanz spent her nights creating new formulas for products that she packaged in her famous “cellar”, the basement of the future boutique at 5 rue La Boétie in the 8th district of Paris. Between makeup lessons at the school, and helped by her students, she packaged her products there. This legendary site is now a meeting spot for the makeup artists of Paris and all over the world. In this special place, they find products adapted to their needs. They meet here and spend hours in this sanctuary of creation.